The red dress has become an undeniable tradition for Mexican Miss Universe contestants. Its consistent appearance in victories has solidified its status as a good luck charm. The recent Miss Universe 2025 competition showcased this enduring pattern.
Fátima Bosch, representing Mexico, advanced to the top 12 of the competition. She graced the stage in a striking red gown.
Her long-sleeved, high-neck dress featured gold details, hinting at a nod to Thai culture. This choice continued a remarkable legacy for Mexican titleholders.
It is a notable coincidence that all three prior Mexican Miss Universe winners were crowned while wearing red dresses. This consistent choice has transformed the red gown into a powerful symbol for the country.
The tradition began in 1991 with María Guadalupe Jones Garay, known as Lupita Jones. She made history as Mexico’s first Miss Universe.
Jones chose a brilliant red gown for her triumphant night. Adorned with rhinestones, dropped sleeves, and delicate fringe, her dress set a memorable precedent.
Ximena Navarrete secured Mexico’s second crown in 2010. This year held special significance, marking the bicentennial of Mexico’s national independence.
Navarrete’s red gown, designed by Benito Santos, became instantly iconic. It featured an asymmetrical sleeve, a flowing skirt, and a corset covered in matching stones.
A decade later, Andrea Meza brought home Mexico’s third Miss Universe title in 2020. Her competition was notably delayed due to the COVID-19 pandemic.
Meza wore a sophisticated red dress designed by Ivis Lenin. It featured a deep neckline and extensive rhinestone embellishments. Her victory further cemented the red dress’s importance within the pageant’s history.
Fátima Bosch’s decision to wear red in Miss Universe 2025 underscores this powerful tradition. The color continues to be a significant symbol for Mexican contestants, often seen as an indispensable amulet on their journey for the crown.