New entry. The Online sales during the Black Friday in the United States grew by 7.5% compared to 2022, reaching 9,800 million dollars (8,948 million euros), as the analysis company Adobe Analytics reports. The company was already expecting historic figures for the day before Black Friday Thanksgiving ThursdayWhen Online sales reached 5,600 million dollars (5,113.5 million euros)5.5% more than last year.
Specifically on Black Friday, according to the report, The best-selling products were products from electronics categories such as smartwatches and televisionsand toys and games, while home appliances saw slower growth.
Vivek Pandya, Principal Analyst at Adobe Analyticsstressed in a statement that “Thanks to demand boosted by lower prices and tempting discounts for even the most cautious consumers, Black Friday reaffirmed its dominance of the holiday season«. He also pointed to the best-selling products that “They linked directly to the ones with the best discounts«.
Cyber ​​Monday forecast
For him Cyber ​​Mondaythe biggest online sales day in the United States, the company expects another record about 12,000 million dollars (10,957.5 million euros)which would correspond to an increase of 6% compared to the previous year.
However, according to Pandaya, it is likely that online sales will decline later in the holiday season. «We expect growth to moderate as these discounts also fade“, Pandya has emphasized and pointed out that “There are always gift givers who postpone their Christmas shopping so that the gift could still arrive at the end of December«. However, he added: “The actual growth increases ultimately occur in November and Thanksgiving week«.