At the beginning of May, the online fashion brand Shein caused a stir by opening a pop-up store in the heart of Paris. Queues of several meters had then formed, with customers attracted by unbeatable prices. Very small prices that actually hide an environmental disaster, according to the association Les Amis de la Terre.
“A sector that consumes a lot of water”
Shein produces astronomically. 7,200 new models are added daily to the site, according to a survey by the NGO made public on the morning of Thursday, June 22, which would represent between 15,000 and 20,000 tonnes of CO2 emitted each day. “It’s a sector that consumes a lot of water”says Pierre Condamine, overproduction campaign manager at Friends of the Earth. According to the association, the ready-to-wear sector could be responsible for a quarter of global CO2 emissions by 2050.