Puerto Rican artist Luis Fonsi, author of the worldwide phenomenon "Slowly"sold its music catalog spanning more than two decades to HarborView for an undisclosed sum, the company said Tuesday.
"We are very excited to acquire the world-renowned artist’s multi-platinum selling catalog"Sherrese Clarke Soares, founder of the company, of Jamaican origin, said in a statement.
The transaction "unites an iconic Caribbean artist with a formidable new company that shares Caribbean roots"the company said in a statement.
The deal was quickly negotiated and closed in just two weeks, according to HarborView Equity Partners (HarbourView), a global alternative asset management firm.
The firm recalled that Fonsi has received seven titles from Guinness World Records thanks to his song "Slowly".
On January 13, the Puerto Rican celebrated the fifth anniversary of the release of the popular song, whose music video became the most viewed in YouTube history because "managed to cross language barriers".
HarborView highlighted that Fonsi is "one of the leading Latin music figures of his generation with a successful artistic career spanning more than two decades".
"From their debut album "I will start" (1998) until his last studio album "Life" (2019), Fonsi has continuously broken sales records while leading the charts"he added.
He stressed that it is "a fantastic addition to our existing portfolio of iconic IP".
The company highlighted the "undeniable and unique talent" de Fonsi, as well as his extensive lists of radio hits, which have made him one of the most influential and successful artists in music, in addition to having been able to break barriers, cross borders and seduce millions of people around the world.
"Fonsi’s albums have achieved gold, platinum and diamond status multiple times, and he has received some of the most prestigious awards in the industry."emphasizes the statement.
The Puerto Rican has received five Latin Grammy Awards, four Grammy nominations, five Billboard Awards, 12 Latin Billboard Awards and 17 Youth Awards, among others.
For the past 15 years, Fonsi has also served as a spokesperson for the campaign "Thanks and Giving" from St. Jude hospital.
Likewise, and since the passage of Hurricane María in October 2017, the singer has worked intensely to help the people of Puerto Rico, both by donating medicines and essential products, and by building homes in the La Perla community through the Fundación Luis Fonsi, highlighted HarborView.
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