Executive Leadership Appointment Bolsters Global Client Management Capabilities
GroupM has announced the appointment of Beatriz Balaguer Franco as Global Client Partner and member of the Management Committee, reporting directly to CEO Sebas Muriel. This strategic move reinforces the company’s commitment to delivering exceptional global client management and strategic expertise.
A Proven Track Record of Excellence
With over 17 years of experience in the media agency sector, Beatriz brings a wealth of knowledge and expertise to her new role. Her impressive career spans both global and local markets, with a proven track record of driving organizational growth, managing high-profile accounts, and leading large, multidisciplinary teams.
Leadership Experience and Achievements
Prior to joining GroupM, Beatriz served as Business Operations Managing Director at IPG Mediabrands, where she oversaw the operations of multiple business units and played a key role in developing the product portfolio and acquiring new business. Her experience also includes managing global clients such as Amazon and Lego, as well as leading teams of over 200 professionals across 21 markets, with budgets exceeding $400 million.
A Strategic Addition to the GroupM Team
Beatriz’s appointment is a strategic move to further enhance GroupM’s global client management capabilities. According to Sebas Muriel, CEO of GroupM, “Beatriz’s experience and results-driven approach will be instrumental in achieving our goals, which are centered around helping our clients exceed their business objectives.”
A Commitment to Innovation and Excellence
Beatriz is excited to join the GroupM team and contribute her expertise to building strong relationships and creating innovative solutions that drive client success. Her appointment is a testament to GroupM’s commitment to redefining the future of the advertising industry and delivering exceptional value to its clients.