More than 170,000 online stores in France, Spain and Italy, as a result of this agreement between PrestaShop Y Onlive.sitethey already have access to the software Live Shopping (SAAS) of Onlive.site, so that any brand with a digital presence can create its own audiovisual channel and address its consumers directly, one by one or many at the same time. But not only, this partnership also includes the option of VideoShoppinga new application that makes it possible to convert the videos that brands use on their social networks into shoppable ones, through its “Live Video Engagement Software”.
Thus, PrestaShop, the leading open source e-commerce solution in Europe and Latin America, with more than 300,000 sites around the world that use its CMS to customize their eCommerce web pages, goes one step further in its mission:
In the words of Jorge González Marcos, Country Manager in Spain of Prestashop: “The future of online stores lies in live shopping, personalized and tailor-made sales. Therefore, this agreement with Onlive.site allows us to expand the opportunities for entrepreneurs and companies that already use our CMS to be closer to their consumers, as they often say, putting a face and voice to their products and services, because almost a smile always sells more than the best algorithm.
For PrestaShop, it is another step in its consolidation as a key partner in the digitization of commerce. Its purpose is to become “the commercial platform of reference for the growth of companies around the world, based on its values: audacity, proximity, tenacity and commitment”.
For its part, Alfredo Ouro, CEO of Onlive.sitehighlights that today Onlive.site is the only LiveShopping and VideoShopping solution that responds to the real needs of online sales, a format stagnant in time since the first ecommerce more than 30 years ago. “During the pandemic, thousands of merchants had to close their establishments and we thought that thanks to real-time video broadcast technologies we could help them connect with their customers and allow them to show their products without the need for a physical presence.”
According to data from Onlive.site, sales through Live Shopping increase the cart by more than 20% and multiply the conversion rate by up to 25. In addition, 83% of consumers need help in the purchase process; 37% abandon the purchase due to not finding an answer to a question; 30% for not having help on the web (Live Person). In 2022, more than 80% of the content consumed on the internet will be video (Cisco), while 55% of people who buy a product on the internet consult a video (Google).
Live Shopping soared in China in full confinement, but today its reach is global, with more than 75,000 million dollars in sales and a year-on-year growth of 30% until 2027. In the US, it will move 25,000 million in 2023 and is expected to exceed 600 billion in 2027 across the planet.
In 2020, PrestaShop sites generated more than €20 billion in online sales. As of November 1, 2021, PrestaShop became part of the global family of MBE Worldwide to accelerate its growth and together become the world’s leading e-commerce and logistics platform for businesses.
E-commerce in Spain has already reached 45,000 million euros in annual turnover and is expected to continue to grow in double digits over the next few years.