Premiumguest closes a €1M round with large investors (Glovo, ElTenedor or HolaLuz)

premiumguestthe Barcelona startup specialized in digitizing the events sector, has announced the closing of an investment round of 1 million euros which will allow it to continue with its growth plans in Spain and start its international expansion.

This round has the participation of great investors and founders of successful projects such as Oscar Pierre and Sacha Michaud, founders of GlovoMark Alves of Fork (TheFork), Pere Valles de ExoticcaCharlotte Pi of Hello, LuzRené de Jong, David Palau, Albert Ferrer, among others, in addition to signing convertible notes for Series A of €3M.

Integration with more than 200 sales channels

Premiumguest was born with a clear purpose, optimize and digitize event management. Thanks to its powerful software, leisure professionals such as nightclubs, restaurants, hotels, beach clubs… can sell tickets on your own website and under your own brand. In addition, being able to generate a own and exclusive databasesince, unlike traditional ticketing companies with B2C models, the event organizer has no control over it.

The power of this software also makes it possible to include an interactive map so that customers can choose the Location of the favorite table or seat within the premises, control capacity in real time and integrate sales from more than 200 sales channels such as Ticketmaster, Eventbrite, Resident Advisor or independent public relations who can help promote the event.

Premiumguest has a model similar to that of Shopify or CoverManager, but for recurring event organizers with B2B models, with a white label solution that allows you to generate databases and connect with other players to help your customers sell more.

80% of event tickets are sold online

The services market has experienced an exponential digitization in the last 25 years. The first vertical was hotels, with companies like Booking or Cloudbeds; restaurants started in 2007 thanks to companies like TheFork (TheFork) or, a few years later, CoverManager and the most recent has been the events vertical, with companies like Fever since 2014 or Premiumguest since 2018.

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The events industry has multiplied by eight in the last 3 years. In 2019, only 10% of tickets were sold online, while the rest were sold at the box office. Currently, since the reopening after the pandemic, online sales represent between 80 and 100% of the total. Spain has always been an international benchmark in the events sector and specifically in nightlife.

According to International Nightlife, our country is the one with the most nightclubs in the Top 100, with a total of 22, followed by the USA with 15. Without a doubt, a good context for the Barcelona startup to consolidate itself as an international leader in the sector.

Exponential growth and a goal of 30 million by 2022

Since its birth, Premiumguest has not stopped growing. In the last quarter of 2021 sales multiplied between x11 and x28 depending on the month, reaching over €1M in monthly billing, while this February, with the reactivation of the sector again, the GMV of 2019 has multiplied by 64. With more than 300 clients, sales are expected to continue growing until reaching €30M in 2022.

All this has been possible thanks to an extraordinary team made up of 45 people, compared to the 6 that made up the team at the end of 2021. This entire project is led by Anxo Coterillo (Co-CEO & VP Tech), Pol Domingo (Co-CEO & VP Product), Vicent Guasch (VP Operations), Iñaki Morton (VP Sales) and Ricard Vidal (VP Growth).

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