For IPL broadcast rights, BCCI has sold the television and digital rights for the Indian subcontinent. The auction for Package A and Package B has ended. According to reports, the BCCI will earn a huge amount of Rs 44,075 crore through TV and digital rights for the Indian subcontinent. Disney Star won the television broadcast rights for Rs 23,575 crore and Viacom 18 won the digital rights for Rs 20,500 crore. However, the BCCI has not yet officially announced the companies that will buy the rights.

Amid the media rights auction, Preity Zinta, owner of the IPL Punjab Kings franchise, is also excited. She has expressed curiosity about her through social media. In a recent tweet, she spoke about the official media rights announcement.

The actress wrote in her tweet: ‘Looking forward to hearing the announcement of new #Iplmediarights by BCCI. What an incredible sports property the #IPL has become. Employing thousands and entertaining billions of people across the globe, it is outshining all other sports leagues with its incredible growth and is completely Made in India.

There was inter-company competition for IPL broadcast rights and Disney+ Hotstar, Viacom18, Sony Pictures, Zee Group, Super Sports, Times Internet, Fun Asia were in the running for IPL rights. The richest sports organization in the world, BCCI, will become even richer after selling these IPL rights. The television rights for the IPL broadcast have been sold for Rs 57.5 crore per match and the digital rights for Rs 50 crore per match. In this way, the broadcasting rights of a match have been sold for a total of 107.5 million rupees.

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