In recent years, Offers are intended to encourage consumers to start Christmas shopping earlierAround October with Amazon's Prime Big Deal Days. Then, in November, we find the Alibaba Group sales festival as well as Black Friday and Cyber Monday; which many brands have done for Black Month or Black Week. And as soon as Christmas is over, the winter sales begin.
Pierre Talamon, President of the French National Clothing Federation (FNH)stated in an interview with RMC that “Consumers are particularly fed up with the many special offers, especially Black Friday in November«. In the interview, he discusses the changes that are being observed among consumers and the saturation of offers that they receive in the last months of the year, which makes sales increasingly unattractive for them.
Aside from that, Talamon speaks of the need to postpone the January sales season by at least a monthbecause as he explains: “The sale is intended to clear inventory at the end of the season, but begins 15 days after the start of winter«. This means that sales results for sellers are not as expected and brands' sales are affected as the consumer buys the cheapest winter clothes when they should be buying them at the same time.fair price«.
The anticipation of the winter sales also affects and promotes the sales industry Policies that focus on excessive consumption and larger quantities, to the detriment of more sustainable and environmentally friendly practices. From an ecological perspective, this sales competition is perceived as harmful because it stimulates impulse consumption and contributes to waste generation. It also greatly affects small businesses, which are the first to not be able to cope with January sales.