The Portuguese Football Federation (FPF) has affirmed its new sponsorship deal with VT Markets, a company not authorized to operate in Portugal, fully adheres to legal and compliance standards.
The FPF stated the partnership “scrupulously complies with legal and FPF Compliance requirements.” It noted VT Markets holds licenses to operate in the markets where it secured sponsorship rights.
The financial services company is regulated by multiple bodies. These include Australia’s Securities and Investments Commission (ASIC) and South Africa’s Financial Sector Conduct Authority (FSCA).
The agreement is regional and applies exclusively to the Middle East and North Africa (MENA) markets. It does not include Portugal or any other markets outside these regions.
Valid for the 2025-2026 season, the partnership aligns with the FPF’s strategy to internationalize its brand.
VT Markets currently maintains other sports partnerships. These include English Premier League club Newcastle United and the Maserati Formula E racing team.
The FPF views itself as an increasingly global brand with supporters worldwide. This global reach motivates the formation of regional partnerships.
Such agreements allow the national team brand to be activated in various territories. Commercial activity by the partner company in Portugal is not a prerequisite for these deals.
The federation reiterated its commitment to upholding internal policies on good practices and compliance in all its initiatives, including this specific partnership.