Portuguese football’s governing body is in “open and transparent” discussions with the national competition authority and participating clubs to finalize a new, centralized model for audiovisual rights, mandated to launch by the 2028/2029 season.
André Mosqueira do Amaral, Executive Director of the Portuguese Professional Football League (LPFP), confirmed the ongoing engagement with the Competition Authority (AdC). Clubs are also involved in these talks.
The LPFP submitted an initial draft proposal for the commercialization regulations of professional championship broadcast rights in Portugal at the end of July. Mosqueira do Amaral stated that “some interactions” have since occurred with the AdC to clarify specific points.
Speaking to the Lusa news agency from Madrid, where he attended the World Football Summit, Mosqueira do Amaral noted that the proposal received “unanimous acceptance” from clubs participating in the “Liga Centralização” initiative. He added that clubs not formally part of this group were also kept informed throughout the process.
The LPFP executive characterized the dialogue as “collegial” and benefiting from a “constructive” interaction with the competition watchdog. He expressed confidence that these conversations would result in a “final model accepted by all parties,” including the AdC and the clubs.
The centralization initiative aims to ensure a fairer and more equitable distribution of broadcast revenues among participating clubs. The Portuguese Football Federation (FPF) and the LPFP are jointly responsible for presenting an AdC-approved model by the end of the current sports season.
The audiovisual rights regulation is one of several components of the centralization effort. Other elements include a distribution key, economic regulations, and a broader audiovisual framework, all of which the LPFP expects to finalize soon.
Clubs currently on the board of “Liga Centralização” include Alverca, FC Porto, Sporting de Braga, Sporting, Vitória de Guimarães, Feirense, Leixões, and Marítimo.
Mosqueira do Amaral highlighted the LPFP’s commitment to continuous contact with all clubs, emphasizing that proactive consultation is essential for effective representation. He previously noted a strong consensus among clubs, facilitating a united approach with the AdC.
At the World Football Summit, Mosqueira do Amaral also addressed the changing environment of entertainment. He stressed the increasing competition for audiences from various platforms and products, both within and outside sports.
He explained that the LPFP’s strategy involves understanding this dynamic ecosystem to create a compelling “value proposition” that engages existing and new generations of fans. The World Football Summit is a global industry event debating the future of football.