PlayStation 5, the Spaniards’ most sought-after product in 2023

The year 2023 was once again marked by economic uncertainty. Still this year The demand for electronic products has reached considerable proportions, cementing themselves as the undisputed favorite of consumers who value digital entertainment. In this context, idealo.es has conducted an analysis that reveals the top products that topped searches in our country. And that’s how it happened The PlayStation 5 was the most wanted product by Spaniards in 2023.

After its launch in late 2020, the PlayStation 5 suffered from inventory issues that made it virtually impossible to find in stores for its first two years. As a result, last Christmas Nintendo Switch (67%) was the most searched console in Spain, ahead of the latest Sony model (24%). However, this year the supply issues were resolved, putting the Play 5 back on the throne.

The report from idealo.es also underlines this Technology continues to dictate the preferences of Spanish consumers. Demand for next-generation mobile devices, audio accessories and video game consoles has contributed to the sector’s sustained growth, but footwear has also taken an important place in consumption this year.

Top 10 products

  • PlayStation 5
  • iPhone 13
  • Samsung Galaxy A54
  • AirPods Pro 2
  • Redmi Note 12
  • Gracefull (black Skechers sneakers)
  • New Balance 327
  • Cecofry Experience 2000 (air fryer)
  • Samba Adidas OG
  • Nintendo Switch

Also noteworthy is the presence of the hot air fryer on the list, which once again made it into the top 10 most searched items.

Omnichannel shopping

According to the results of a recent survey by idealo.es, 47.8% of Spaniards surveyed prefer omnichannel when shopping regularlyby combining the convenience of online shopping with the physical in-store experience.

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«Technology continues to be the driving force behind consumer preferences. Demand for next-generation mobile devices, audio accessories and video game consoles reflects the industry’s constant evolution and Spaniards’ search for entertainment amid economic uncertainty“he clarifies Kike Aganzo, Communications Manager at idealo.es.

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