Platform discovers three new urban music artists

After a vast overflow of talent with hundreds of participants attending the three days of auditions and the 11 shortlisted who participated in the bootcamp led by music producer Beatz Academy, The Buchanan’s Studio He selected his first promotion where the novices Ámbar Paola Peña Rodríguez, Obed Guerrero and Eddinson Montero were winners.

During their time at The Buchanan’s Studio, these three new artists were acquiring knowledge of how the industry works, as well as creating music to produce their own song at the hands of Beatz Akademy with all the infrastructure of a professional studio like FAMA Studio, where they have recorded great artists of the genre.

“Buchanan’s has always believed in the greatness and immense talent that exists in the Dominican Republic, and ‘The Buchanan’s Studio’ is the embodiment of that belief. We take great pride in pioneering a platform that gives aspiring singers access and opportunity to get in front of industry experts, walk into a studio, and show who they are. We discovered a lot of talent and we believe that our three winners, Ámbar Paola Peña Rodríguez, Obed Guerrero and Eddinson Montero, have great potential to become great artists of Dominican urban music”, said Karen Alamo, Culture and Influencers manager for Diageo in Central America. and the Caribbean.

Beatz Akademy, general music producer of the platform, commented: “Despite being clear about the talent that exists in the urban Dominican world, we do not stop being surprised at each stage of the platform. Thanks to this Buchanan’s initiative, we have been able to give these artists a great opportunity, preparing them to push the boundaries within the industry and genre.”

The winners

Ámbar Paola Peña Rodríguez, artistically known as Ámbar Paola, singer and songwriter, discovered her passion for singing at a young age in a talent test of the modeling course where she was; Since then she has always been in the school choir, university and everything related to singing.

Throughout her career, she has developed in areas such as Latin pop, ballads, dance hall and trap, although she is currently focused on her development as an urban artist. Officially, as a singer, she released her single “El arrepentido”, which is about what happens on a day-to-day basis when you no longer like a person and they are interested in you. She would like to collaborate both in songs and lyrics with artists like Mau y Ricky, Karol G, Jay Wheeler, Rauw Alejandro, among others.

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Altu (Altuwakerl) “La Voz De Oro” is the name in the music of Eddinson Montero; he is a native singer-songwriter from the populous sector of Herrera. From an early age he showed an interest in genres such as R&B, ballads, and reggaeton. It is in high school when he begins to compose and record music, thus starting his musical project with several singles.

He released his first album independently entitled “10×10 successes”, which includes the song “Ni diabla, ni santa”, produced by Jangueo and Tanty, which became popular via social networks, which allowed him to approach artists such as Arcángel, Zion, Ozuna and figures like David Ortiz, who reacted positively to his proposal.

Obed Guerrero, his stage name is Obyone, an emerging composer, guitarist and producer with a great passion for music from a very young age. From the early age of eight he began to learn to play the guitar, creating his first compositions and, at the age of 15 years, he produced his first songs on his sister Jenny’s computer.

In addition to his strong foundation in guitar, songwriting, and music production, Obyone has a special talent for the dancehall, R&B, trap, and pop genres. The young exponent has created a distinctive sound that stands out among his contemporaries. His passion for music and his dedication to perfecting his art make him an emerging artist to watch on today’s music scene.

About Diageo

Diageo is the world’s leading spirits company, with an impressive collection of brands including Johnnie Walker, Crown Royal, JεB, Buchanan’s and Windsor whiskies, Smirnoff, Cîroc and Ketel One vodkas, Captain Morgan, Baileys, Don Julio , Tanqueray and Guinness. Diageo is a global company and its products are sold in more than 180 countries around the world. The company is listed on both the New York Stock Exchange (DEO) and the London Stock Exchange (DGE). For more information about Diageo, its people, brands and performance, visit www.diageo.com. Visit Diageo’s global resource promoting responsible drinking, www.DRINKiQ.com, for information, initiatives and ways to share best practice.

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