Pinterest is now working with Google to expand its third-party ad integrations

Pinterest wants to further increase its advertising revenue and has signed a cooperation agreement with Google. The social network announced during its fourth quarter 2023 earnings conference call that “The focus of this collaboration is to monetize several of our currently unmonetized international markets by running ads on Pinterest via Google AdManager.«.

William J. Ready, CEO and Director of Pinterestnoted in the presentation that the company is currently “Approximately 80% of our users are outside the US, but they only represent 20% of our revenue. We went live a few weeks ago and development is starting to accelerate. The demand for third-party advertising is increasing as expected“. Therefore, this partnership with Google aims to help increase average revenue per user in international markets.

In addition, Google is the second agreement the company has made to support the advertising part of the platform. In mid-2023, Pinterest partnered with Amazon Ads to attract brands and products.relevant» to your platform.

Pinterest numbers in the fourth quarter of 2023

The income from Pinterest in the fourth quarter of 2023 $981 million with a year-on-year growth of 12%while monthly active users increased to 498 million, representing 11% year-over-year growth.

Pinterest shares fall nearly 28% as revenue came in lower than expected, but rebounded after CEO Bill Ready announced the deal with Google. Ready noted that the company began rolling out the new ad integration a few weeks ago and has already seen positive results.

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