Big brands want to know what’s next. They need to stay ahead of the curve to keep customers interested. Now, imagine being able to predict the next big thing and turn that inspiration into action.
Pinterest is testing a new AI tool that helps advertisers create thousands of new collages with shopping options in minutes. This tool, called automatic collages, uses existing product catalogs to make new content.
Users already love collages on Pinterest. They’re one of the most popular formats, especially among Gen Z users. By combining user-made collages with AI power, Pinterest creates new collages that users find attractive. In fact, users save these automatic collages at a rate twice as high as other types of content.
So, how does it work? The tool selects, cuts, and groups product images into new visual content with shopping options. It does this based on:
- Outfit ideas: finds clothes that fit together well and creates a new outfit collage
- User engagement: makes new collages that work like existing ones to boost user interaction
- Similar products: groups similar products into a grid collage
- User-saved Pins: creates customized collages with products similar to what users save on their boards
Macy’s is one of the retailers testing automatic collages. They plan to expand access to more advertisers soon.
Julie Towns, Pinterest’s VP of Product Marketing, says, “Automatic collages are a big leap forward. They use AI to transform how brands turn their product catalogs into fresh, creative content that resonates with Gen Z and other users.”
Pinterest Trends just got a boost
People use Pinterest to plan and discover new things. They search, save, and buy on the platform. Pinterest Trends are particularly powerful, lasting almost twice as long as trends on other platforms.
To make trends more useful, Pinterest updated its Trends tool with more detailed insights. It now uses AI and visual grouping to help advertisers predict what users will buy next. The tool looks at search data, saved Pins, and purchases to make trend analysis more powerful and accurate.
Here’s how the new Trends tool helps brands:
- Trend purchases: turns Pinterest selection into insights for advertisers. For example, a skincare brand can see what products Gen Z users plan to buy based on their saved Pins and clicks on retailer websites.
- Frontline trends: eliminates guesswork by grouping trends into general themes based on what users save. This helps brands see the big picture and plan their next campaign.
- Editor’s picks: offers data-backed cultural trends that resonate with users, curated by Pinterest editors. Brands can turn these trends into sponsored content campaigns.
eBay uses the Pinterest Trends tool to get insights for its campaigns. Subbu Chandrasekaran, eBay’s Marketing Platforms lead, says, “Pinterest trend data is invaluable for understanding what buyers care about. It helps us create systems that identify trends that can drive sales.”
Pinterest’s Performance+ campaigns already outperform traditional campaigns in 80% of A/B tests. With these new tools and ongoing AI advancements, Pinterest is making it easier for brands to reach customers at the right time and get the best results.