Pinterest announced the appointment, effective immediately Johan Gipch as new director of content strategies for EMEA. Based in Paris, Johan will report to Malik Ducard, Pinterest BCCand will be responsible for building and leading the team to scale actionable content on Pinterest leveraging collaborations, product and community activations.
Through partnerships with content providers such as publishers, marketers, brands and creators Pinterest is expanding its content ecosystem to deliver the highly personalized recommendations your users want.
Johan Gipch Previously, he was Chief Content Officer for Southern Europe at Pinterest, setting the long-term vision for Pinterest to scale content partnerships in the region. Under his leadership Pinterest signed initial partnerships with the Louvre, MasterChef, Condé Nast and Lollapalooza France, among other things. Before Pinterest, Johan held various business development leadership roles at Webedia, Tumblr and Ekstend. He spent six years at Yahoo!, where he led content marketing and creative strategy programs. Johan has a master’s degree in sales and marketing from ESDES Business School.
«Johan has a proven track record of building effective teams and delivering impactful results and has extensive knowledge of Pinterest and our ecosystem of content providers. I’m excited to hear how you will drive our EMEA strategy for our next phase of growth.“, has explained Malik Ducard.
«I’m excited about the opportunity to expand our content sources on Pinterest to more publishers, marketers, brands, and creators. Our content is moving more and more people from inspiration to action, which also makes shopping on Pinterest easier. I look forward to working with more content providers in Europe to expand their reach and bring more actionable ideas to Pinterest users.“, has manifested itself Johan Gipch.