Procter & Gamble Spain, company that sells well-known brands such as Dodot, Fairy or Ariel, has taken a new step in terms of innovation to continue strengthening the relationship with its consumers. The company has made available to all its consumers in the country an innovative application that allows them to enjoy reimbursements directly, quickly and easily. ‘The Cuponera of Próxima a Ti‘, which is already available on Google Play and will be available soon on the Apple Store, will be launched in a pioneering way in Spain and will incorporate a differentiated experience based on the tastes of each person.
The company’s objective is to offer consumer support so that they can enjoy great brands at the best price. As stated Javier Riaño, Vice President of Marketing for P&G in Spain, “cWe believe that in a context like the current one, we had to use our capacity for innovation to bring the value of our brands closer to the user. P&G is a great company and even so, for many processes we move like a startup. We detected this opportunity and managed to develop this app in a very agile way to respond to the current needs of the consumer and offer them a direct and tangible benefit”.
With this movement, P&G consolidates the commitment to its consumers materialized for years through the well-known website ‘Next to you’. Through this tool, P&G wants to better understand the user and attend to their needs, with a wide range of coupons, promotions and raffles for its members, as well as advice to accompany households in their day-to-day activities and in their daily tasks. , also promoting responsible and sustainable consumption.