The online perfumery Perfume’s Club, characterized by facilitating the purchase of beauty products from the main brands on the Internet, has opened a physical store in the heart of Palma de Mallorca. The company has designed a large, modern space adapted to the needs of its customers. Although he has also thought about the brands that want to exhibit their most exclusive novelties and products. In this store, visitors will be able to try and learn more about the products before buying them at the best price available on the Internet.
But what makes the space a new point of interest for the sale of perfumery and beauty products are novelties as suggestive as the use of virtual screens to order and try on beauty products on-site. EITHER the possibility of having personalized advice from experts in hairdressing and dermocosmetics.
Always at the best price
The Perfume’s Club store offers products from perfumery, cosmetics and dermo-cosmetics, professional hairdressing, make-up and consumer and luxury products. In addition, it opens a section of bio and sustainable productsas part of its commitment to caring for the environment.
In order to stay true to its policy of offering the best prices on the brands and products it sells, the Palma de Mallorca store of Perfume’s Club respects what it offers on its digital platform. There is no difference when buying products on the web or in the store. Moreover, the company undertakes to match, if any, any better price from another store in Mallorca.
The Perfume’s Club store has virtual screens from which customers can buy the products it sells on its website. In addition, they allow you to schedule the collection of purchases made through the Internet. And not only that, but through a service that is already available on the company’s website, beauty products can be tested virtually, maintaining hygiene standards for the prevention of COVID-19:
- makeup tester: Mascara, lipstick, foundation, etc.
- Hairdressing tester: Hair dye of different colors.
- Dermo-diagnosis: Through AI, it explains the situation of your skin and recommends products.
Perfume’s Club, more prepared than ever
The store has experts in professional hairdressing and dermocosmetics so that clients can receive personalized advice if they need it. It is not a space solely for sale, but a meeting point and customer support.
This opening will be, for the moment, a unique case that will work as a complement to the strategy with a clear digital focus of Perfume’s Club. It will allow the Mallorcan company to once again lead the perfumery and beauty sector with a new store concept prepared to respond to the demand of brands and customers to have a physical space in which to interact.
We are clear that we must focus our resources on improving our competitive advantage in the online channel, so we have no intention of carrying out an expansion of the business through the opening of physical points of sale.
Gerardo Cañellas, CEO of Perfume’s Club.
During the month of its opening, The first 200 customers who come to visit the store will be given a toiletry bag with samples of the best brands..