Pepper renews its brand identity to promote smart financing

Pepper, global leader in deferred payment specializing in smart and responsible financing at the point of sale, has renewed its brand identity to reinforce its differential value in the sector.

The new rebranding de Pepper is part of its ambitious growth plan in which the company is immersed, which has already reached 600 million euros of new financing managed in the last 12 months and expects its turnover to increase by 20% in 2022 , aside from the incorporation of new top-tier brands to its omnichannel platform.

Agreements with more than 10,000 online and physical points of sale

The deferred payment specialist company has more than 350 employees. In addition, it has established itself as one of the most relevant companies in the sector in Spain by reaching agreements with more than 10,000 points of sale. on-line and physical. More than a million customers use Pepper to finance their purchases.

The new brand identity has been presented through a video, developed in collaboration with the creative agency Craft of the McCann group, which allows the viewer to know and understand the importance of having an intelligent and responsible deferred payment service.

Among the components that represent this new brand identity are Pepper’s main values: analytical, innovative and responsible, which in turn reflect the new challenges facing the deferred payment sector.

For Francisco Pedraza, CEO of Pepper Spain, this change reflects “a visual and verbal identity that reinforces the main advantages of our service: the characteristic agility of Fintech companies and the solvency of a large banking entity”.

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