PDPAOLA launched his Tmall global flagship on August 23which will give access to the brand to more than 1 billion active online consumers.
China is one of the fundamental pillars of our expansion plan in Asia. The main objective is to strengthen the connection between the brand and consumers and to facilitate their access to our products and the PDPAOLA universe.
PDPAOLA started its business in China 2 years ago, gaining more than 130,000 customers. Together with the launch of the official RED account +9,000 followers, 18,700 likes and saves as a crucial communication tool with the Chinese public.
«We have seen great interest and support from our Chinese fans and customers, so we have decided to bring our entire range of products to China and establish a closer connection with them. We will launch our popular semi-luxury jewelry collections in the first stage and gradually add the High Jewelry collection as well as our latest and upcoming collections with the intention of providing Chinese customers with a complete product experience.» – CMO, Xavi Duran.
For Ângela Lin, Head of Business Development of Tmall Global Spain and Portugal“Chinese consumers love Spanish products, which have a reputation for high quality and innovation. That is why it is key for us to continuously offer the best and most relevant items to the more than 1,000 million consumers of our marketplaces, Tmall and Tmall Global. Spanish jewelry is one of the fastest growing sectors in recent years and the pandemic has generated an upturn in the demand for sustainable and environmentally friendly products, without neglecting design and quality. PDPAOLA is a brand that represents very well what young Chinese are increasingly looking for: differentiating products that allow them to express their authenticity. We are delighted to welcome PDPAOLA to Tmall Global and support them on their digital journey in China.”.
PDPAOLA had a profit of 30 million in 2021
PDPAOLA was founded in 2014 by the brothers Paola and Humbert Sasplugas and has not stopped growing since then, generating a profit of 30 million euros in 2021. The Barcelona-based brand has ambitious expansion plans, and its jewelery is available in 2,000 points of sale in more than 10 international markets.
pdpaola’s first high jewelry collection was launched in 2021 and was created using responsible materials such as recycled gold or lab-grown diamonds, reinforcing the brand’s commitment to “make things better”.
The brand expects to close 2022 with profits of 52 million euros and will continue to focus on its internationalization and expansion with the opening of new flagship stores.