Packlinkcourier company and shopanimalmarketplace for pet supplies, have positioned themselves as two of the ecommerces with the best web performance. Planetahuerto, Dolce Gusto and Vueling also offer good performance, however, they need more than 4 seconds to display their most important content.
These data can be known thanks to the report prepared by Contentsquare, digital experience analytics firm. appear the 50 national e-commerce with better performance, analyzed according to the load time, total crash time and visual stability on desktop.
Packlink leads the web performance ranking with an average load time of 1.02 seconds
First, it stands Packlink with an average load time of 1.02 seconds; a lock time of 126 milliseconds and visual stability at 0.0052 points. In second position is shopanimal with an average load time of 1.18 seconds, a total block time of 201 seconds, and lastly, visual stability at 0.0003 points.
The report also highlights the figures for Druniare not like the ones mentioned above, but it should be noted that it is one of the ecommerce of the perfumery chain to display its content more quickly. Specifically, it has an average duration of 0.5 seconds. However, in the ranking it is in the position 37 due to his visual instability.
On last position the ecommerce of Planetahuerto, Dolce – taste and Vueling. They need more than four seconds to display their most important content. Added to this is the inability to load the page and visual instability.
Contentsquare claims the average weight of the web should not exceed 2.28 MBthe average load request must not exceed the 143loading a page, 1.8 secondsthe loading of a block of a page, the 546 millisecondsand finally, visual stability should not exceed 0.02 seconds. If your ecommerce exceeds any of these figures, you must modify it to obtain good results in the positioning and performance of the web.
US e-commerce
The same happens with the american ecommerce. An analysis by searchmetrics affirms that large traditional retailers and department store brands are the ones that are among the top 10 ecommerces with the best web positioning.
First, it stands Manzana with the biggest boost in search visibility for all of 2021. Below is Walmart, Nordstrom, Best Buy, and Target. In last position is Ikea.
searchmetrics To carry out this study, it has focused on analyzing the weekly search results of millions of keywords throughout the year, thus observing the frequency with which they appear in searches and the position they occupy.
“During the pandemic, traditional retailers have invested significantly in improving their web presence, product range, and checkout, delivery, and pick-up processes. It seems that they have accepted the challenge of competing with online markets and are having a good success“, it states Lilian Haase, CMO of Searchmetrics in the report.