The e-commerce game has changed. Now, it’s all about creating relevant experiences for customers. That’s what Orisha Commerce’s recent webinar was all about. The topic? How AI is transforming online shopping.
Xavier Places and David Ortiz, from Orisha Commerce, led the discussion. They showed how AI is helping retailers and brands offer personalized shopping experiences, better recommendations, and increased customer engagement.
The solution they presented is called Tweakwise. It’s a product search and discovery tool that works as a SaaS complement to any e-commerce platform. It’s especially useful for B2B, B2C, and D2C environments, and for industries like fashion and home goods.
AI-Powered Optimization
Tweakwise optimizes search results, improves page listings, and enhances recommendation functions. It even facilitates cross-selling and offers personalized experiences based on customer data.
Recently, the tool got some new features, including:
- AI Autopilot for Synonyms: suggests and approves synonyms automatically, improving search results and fixing “zero-search” issues.
- AI Vector Search: a new algorithm that offers results for complex searches, like “something to cook with” or “something to sit on”. It trains an AI model based on customer products and attributes.
The webinar also included success stories, like the one from Protest, a Dutch sports brand. They improved their search function and category pages, which led to a 20% increase in conversions. Another brand, Brabantia, also saw improvements in search, category pages, and recommendations.
A Strategy for Success
Orisha Commerce highlighted five key pillars that make Tweakwise work:
- Relevance: provides accurate search results and classification orders, backed by AI and human control.
- Productivity: focused on the business user, with features like the “synonym autopilot” to simplify tool management.
- Insights: uses AI to improve knowledge, gathering data and providing practical information to adjust and improve performance.
- Performance: ensures high performance in all areas of the web store, with solid APIs and fast response times.
- Integration: guarantees smooth and fast integrations to reduce time-to-market.
Implementing the tool is quick, taking around four to six weeks. A dedicated specialist guides the process, and the support team analyzes customer search behavior to optimize the tool. Once it’s up and running, a customer success manager performs periodic tests.
Frustrated customers often abandon websites when they can’t find what they’re looking for. Tweakwise solves this problem with an easy-to-use, AI-powered solution that helps brands improve their search and discovery experiences, leading to more conversions and better performance.