The collaboration between OPPO and camera legend Hasselblad is getting an upgrade. The two tech giants just announced they are expanding their partnership. Their focus? Developing a brand-new camera system. This new system will power OPPO’s next top-tier smartphones. We’re talking about the upcoming Find X9 series.
OPPO sounds very confident about this new venture. They believe it will set a fresh benchmark for smartphone photography. This kind of big talk usually means exciting things are on the way for users. It hints at a major step forward in how phones capture images.
Pete Lau, OPPO’s President of Product, shared his thoughts. He said their work with Hasselblad comes from a shared love for new ideas. Both companies want to deliver the best photo experience possible. Over the last four years, this partnership brought professional Hasselblad camera features to OPPO smartphone users everywhere. Now, this expanded agreement will push smartphone photography even further, breaking old limits.
The initial partnership started back in 2022. OPPO’s Find X5 series was the first to feature the Hasselblad camera system. These phones came with several advanced photo features. They truly improved how users captured moments.
Here are some of the key photography features from that collaboration:
- Hasselblad’s natural color management technology, making photos look true to life.
- A special Portrait mode. It mimics classic Hasselblad lenses for beautiful depth.
- A Master mode for pro-level shots. This mode took inspiration from Hasselblad’s flagship mirrorless camera, the X2D.
- The unique XPan mode. It recreates Hasselblad’s classic wide 65:24 aspect ratio.
Speaking of camera performance, the OPPO Find X8 Ultra recently earned high praise. DXOMARK tested its camera and awarded it an impressive 169 points. This score made it the top-ranked smartphone for camera performance at the time. It really shows how far OPPO’s camera tech has come.
Beyond hardware, OPPO also wants to spark creativity among users worldwide. They are hosting the OPPO Photography Awards 2025. This year’s theme is ‘Super Every Moment.’ They will accept submissions until November 20, 2025. The total prize money for winners is over $100,000. It’s a great way for everyday photographers to show off their skills.