THE OPPO has just announced that, according to the report of the channelsmaintains the 4th position in the ranking of the largest smartphone brands worldwide during the first quarter of the year. Thus managing to maintain constant growth in the mid-range and high-end markets.
OPPO has shown steady growth in Western Europe and other emerging markets with its product innovations and continuous investment in R&D. This is despite the fact that the global smartphone market has declined this quarter.
The Chinese manufacturer is the world’s fourth largest manufacturer of mobile devices
During this period, OPPO launched its OPPO Find X5 Series 5G range that integrates the brand’s first-developed imaging NPU: MariSilicon X. In addition, Chinese technology also showcased a lineup of innovative technologies at Mobile World Congress (MWC) 2022.
Among the novelties we can highlight the 150W SUPERVOOCTM fast charge, which doubles the battery life, and the 240W SUPERVOOCTM fast charge, which charges 4500mAh in 9 minutes. This, as well as the latest 5G smart hub, the OPPO 5G CPE T2.
OPPO ranks fifth in Europe
In the European smartphone market, OPPO ranked fifth in the first quarter of 2022. After entering Europe in 2018, OPPO has been striving to expand the carrier business and provide a variety of benchmark products with active investments in R&D to more efficiently satisfy the local market. .
The launch of the OPPO Find X5 Series 5G range was decisive. This adds to the brand’s first foldable smartphone, the OPPO Find N, and a host of innovative technologies. In fact, including the fast charging ones already mentioned, they also allowed OPPO to be recognized through various international awards.
Also, as OPPO’s mid-range and high-end products were well received by consumers, the company grew at a year-on-year rate of 4%. Something that allowed it to maintain its 4th place in terms of shipments in Western Europe and place in the top five in 12 countries and regional markets.
In Western Europe, OPPO showed a strong performance in Germany (+415% year-on-year). Also surprising in Ireland (+258% Peer Rate), Belgium (+217% Peer Rate), Switzerland (+82% Peer Rate) and the UK (+53% Peer Rate).
Furthermore, in less than a year after entering the Hungarian market, OPPO has become the fourth largest smartphone manufacturer with a year-on-year growth rate of 1395%.
OPPO’s promising growth in emerging markets
OPPO also had a significant performance in Latin America in the first quarter of 2022, ranking fifth in the market with a year-on-year growth of 34%. This is just two years after its initial entry into the Latin American market.
Thus, OPPO has quickly become one of the most popular brands in the mid-range and high-end smartphone market with its strengthened cooperation with local carriers and the launch of the Reno range.
In addition, OPPO extended its strong performance in Mexico. There it rose to fourth place with a year-on-year growth of 19% and a market share of 12%. This is because the Reno series continues to lead the mid-range and high-end segment ($400~$599).
On the other hand, OPPO continues to maintain its fourth position in the Middle East and Africa. Having here become the third largest smartphone brand with 128% year-on-year growth in South Africa, a relatively recent implementation market.
In the United Arab Emirates, OPPO rose to third place with a 7% market share. APAC OPPO maintained its position as the fourth largest smartphone manufacturer in APAC and maintained its leading position in Southeast Asia as the second largest smartphone manufacturer.
As for its representation by countries, OPPO ranks as the second best-selling brand in Thailand and has shown strong growth in Australia, New Zealand and Singapore. Here ranking among the top three best-selling smartphone brands in these markets.
OPPO ranks second in China
As a long-term player in the Chinese smartphone market, OPPO has maintained its place as the country’s second best-selling brand in the first quarter of 2022. Earlier in the year, OPPO launched its latest OPPO Find X5 Series 5G series, which meets the needs of users of high-end products.
This capability is delivered through its powerful performance, housed in a sleek ceramic body. Not to mention the state-of-the-art camera, developed in collaboration with Hasselblad, and superior night photography technology.
OPPO Find N series, which won the “Disruptive Device Innovation Award” at the 2022 Global Mobile (GLOMO) Awards. Thus, it has led the foldable smartphone market in the first quarter of 2022 with its hinges distinctive and self-developed. This, as well as its unique external design.
In addition, OPPO also introduced its first tablet, OPPO Pad, which gained a high reputation in the market due to its fashionable design and strong performance.
Finally, OPPO also benefited from its continuous investment in key technologies and product innovation, which ensured its competitive advantages in China.