operational has announced a new partnership with Google Cloud to launch AOS, a modern advertising operating system available on Google Cloud. With this new platform, retailers will be able to seamlessly access and deploy AOS to facilitate ad sales operations and analytics as they scale their businesses. The AOS operating in Google Cloud, designed for networks of retail media, will be released in early 2023.
“Solutions that help retailers to accelerate your digital advertising strategies they have become increasingly important to the digital transformation goals of retailers across the industry. With the Operative AOS platform soon available on Google Cloud, customers will be able to deploy AOS on Google Cloud’s flexible and secure infrastructure, allowing retailers to scale ad operations with their businesses as they grow.”explained in a statement Andy Eisner, Director of Retail Solutions Management at Google Cloud.
Specifically, the Operating AOS allows Retail Media networks centralize their advertising operations in one unique and modern platformwhich will enable the automation of internal and external configurable workflows throughout the ad management lifecycle, while providing holistic views of business operations, data, and actionable insights.
In addition, Retail Media networks can significantly increase the performance and efficiency of their growing advertising businesses by taking the manual work out of planning through billing, leveraging approval rules, self-service capabilities, as well as connecting sales with multiple data sets.
“We are excited to bring AOS to more retail organizations. AOS is the leading operating system for advertising, used by the world’s largest media companies. Our partnership with Google Cloud will enable retailers to easily scale their digital advertising businesses with efficient ad-selling capabilities in the cloud.”has underlined by his side Michael Grossi, CEO of Operative.
