Online sales share grows for Alibaba and falls for Amazon

Online sales share grows for Alibaba and falls for Amazon

E-commerce is important among the main engines of economic performance and growth around the world.

In 2021, the total global ecommerce market produced revenue of 3.9 trillion dollars. It is therefore not surprising that the leading global e-commerce companies are also among the strongest and most successful global companies overall, and many of the strongest global retail companies that initially had an offline focus now produce a part of your income through e-commerce activities.

Measured by total revenue, Walmart is the leading e-commerce company from BDC’s pick of the top e-commerce companies in e-commerce, generating revenue of $573 billion in 2021. However, when it comes to the share that net sales of the e-commerce contribute to total revenue, Walmart is beaten by several competitors:, that occupies the 7th place in the ranking of the largest e-commerce companies in the world in terms of total company revenue, produces most of its total net sales through first-party e-commerce.

Although the ecommerce share decreased slightly -1.7% Over the previous year,, generated 86% of its total net sales through first-party e-commerce activities in 2021.’s other revenue streams include logistics and other services. is ranked 2 of the largest global e-commerce companies by total company revenue, and also the company with the second-highest share of e-commerce in this comparison.

Even though Amazon Started as an online store,’s net sales today come primarily from sources other than e-commerce, with 47% (less than 4% than the previous year), less than half of Amazon’s net sales come from first-party e-commerce activities in 2021. The company today has many business segments, including cloud services, advertising and subscription services, and physical stores.

Detailed sales shares for these segments can be found on the Amazon company profile. The companies Alibaba Group Holding, Target Corporation and also Walmart increased their shares of e-commerce net sales between 2020 and 2021. Alibaba Group Holding posted the largest increase.

The share of e-commerce sales increased 5% from 26% to 31% in total net sales. Alibaba Group’s total e-commerce net sales amounted to $40.5 billion in 2021.


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