Omnicom Media Group EMEA (OMG), the media division of Omnicom Group, announces this first strategic collaboration with Glovo This provides Omnicom customers with retail media benefits, increased data analytics and access to the new solutions Glovo has implemented in retail media. Glovo is a multi-category technology platform founded in Barcelona and present in 25 countries and more than 1,500 cities around the world. In addition, it works to develop advertising tools that allow brands to expand their reach, strengthen user loyalty and increase sales.
Rodrigo Alier, Managing Director of Partners & Brands at GlovoExplain: “Glovo’s retail media platform helps brands achieve their sales goals. Our collaboration with Omnicom Media Group EMEA will help us advance even further in the retail media space and offer brands a range of solutions to drive their growth. Thanks to our positioning and our broad user base, we can help these businesses and brands get closer to their users and increase their growth. Now we will increase our value proposition together with OMG EMEA«.
Dan Clays, CEO of OMG EMEAComments: “Retail Media is one of the fastest growing media channels worldwide, led by retailers’ own data. OMG EMEA is perfectly positioned to partner with Glovo thanks to our coverage across the region and our extensive retail media capabilities to deliver connected business growth solutions.«.
OMG EMEA is primarily focused on building strategic partnerships with leading global retailers such as Amazon, Tesco and Walmart, helping to drive integrated measurement, commerce and media solutions for our customers. Created by OMG Transact, the retail media excellence and connected commerce consultancy with a presence in 30 priority e-commerce markets worldwide.
Stefanie Cunningham, OMG Transact Highlights: «Instant and impulse buying missions are on the rise and Glovo is a leader in quick commerce in EMEA. Our collaboration with Glovo’s growing retail media offering provides our clients with great opportunities to reach new and personalized audiences to unlock new brand sales in a growing channel.«.
On a global level In 2022, orders from cooperating supermarkets and Glovo supermarkets recorded a growth of 76%. In the remaining quick commerce categories, which include electronics, florists, toy stores and pets, this increase rose to 120%. Additionally, the platform claims that more than 10% of app users add new products during the purchasing process, allowing collaborating brands to sell more products.
