X, formerly known as Twitter, has been the star of the biggest brand we’ve seen in an internet company in recent times.
Many criticized the platform’s name change, as well as the many other changes made under Elon Musk’s leadership. Now, the newly appointed CEO of Twitter, Linda Yaccarino, has explained why the company decided to undo years of brand legacy and call Twitter “X”.
“Think about what has happened since the takeover”Yaccarino told CNBC in an interview. “Experiences and development towards long videos and articles, subscriptions for your favorite creators who are now really making a living on the platform.”
In addition, he announced that X users will soon You can make video calls on the platform. Musk has spoken about this before, but Yaccarino has confirmed it X also plans to enable peer-to-peer payments.
“The rebrand was truly a liberation from Twitter”said. “If you stay on Twitter or stick with your old brand, the change tends to be gradual.” added.
Yaccarino said the company decided to abandon the Twitter name and adopt the X brand due to upcoming platform changes and infrastructure improvements.