A relatively new cable channel, NOW, recorded substantial audience growth in November, with its prime-time viewership surging by more than 80%, according to recent data.
The channel’s overall daily consumption increased by 61.5% compared to November of the previous year. It achieved a 1.7% market share across cable platforms.
This growth signifies a significant rise for NOW, which is now reaching a total daily audience of 1.587 million viewers.
During the critical prime-time slot, between 8 PM and midnight, NOW’s audience expanded by 81.1%. This period is known for high television consumption and advertising investment.
Approximately 990,000 viewers tuned into NOW during prime-time hours. On average, the channel captured nearly 38,000 viewers every minute throughout the month.
NOW is a television venture from Medialivre. It aggregates content from several established publications, including Sábado, Negócios, Máxima, and Record.
The channel is positioned at number 9 on various cable television platforms. All audience figures were provided by the GFK research firm.