At the end of November last year, NOS was the first operator to launch 5G in Portugal. It continues to show signs of leading the new generation of mobile communications in our country, and the most recent step is the alliance with Zippy.
Zippy and NOS have teamed up to implement a 5G-based technology solution that promises to revolutionize the in-store customer experience. But how does this first Zippy 5G store work?
“With dedicated 5G coverage, Zippy Store at NorteShopping, in Porto, is now a technological showcase for smart retail,” the statement read. For four weeks, customers of this store will have access to a different experience.
“They can access the brand’s catalog and try, virtually, some of the most varied items, including those that are not on display or are out of stock,” explains NOS.
To do this, a Web App that uses Augmented Reality will be used to produce 3D models of Zippy products. Through this Web App, customers can try and view the products in full size, without having to wear them, put on shoes or assemble them.
“Through this pioneering step and by being a leading and innovative brand, Zippy is building the future of retail in Portugal and providing its customers with a smart, disruptive, but above all, more complete shopping experience”, says Manuel Ramalho Eanes. , Executive Director of NOS.
According to Joana Ribeiro da Silva, director of Sonae Moda and COO of Zippy, “this is an initiative that materializes what will be the future of retail and will allow an increasingly immersive and complete experience for the consumer.”
This solution was developed by NOS and the Portuguese company Dimmersions.