Nissan, the Japanese car brand, is stepping up its Web3 efforts by filing 4 new Web3-related trademarks in the United States (US). At the same time, Nissan’s Japanese division is experimenting with selling cars in the Metaverse.
Brands Infiniti, Nismo and Nissan affected
According to Nissan’s trademark filings with the United States Patent and Trademark Office (or USPTO for short) on March 7, the new filings cover the Infiniti, Nismo and Nissan brands.
Various new products and services
The filings show that Nissan plans to launch a variety of products and services in relation to Web3. These include virtual clothes, cars, headgear, trading cards, toys and tickets, as well as a marketplace for Non-Fungible Tokens (NFTs) where they can be traded and stored.
In addition, Nissan has developed plans for Metaverse advertising services and other “entertainment services” related to online videos, images, illustrations, audio, sounds, music, tickets and trading cards. The company has also planned a website with information about Nissan’s proposed NFTs and how they will work.
Reportedly, there are also intentions for “non-downloadable computer software for use as a digital wallet.”
In addition, the car company is looking for new opportunities for sales methods for cars. This is reportedly happening in a trial of the Metaverse, which will run from March 8 to June 30 this year. This gives (potential) customers the opportunity to visit the virtual shop window 24 hours a day, 7 days a week, via a computer or smartphone.
Customers can create their own custom avatars and can even interact with virtual salespeople between certain hours.
Customers will also have the opportunity to order their car and complete purchase contracts via this new virtual office.
It is not the first time that the car company has done more research on the Metaverse and Web3. In October of last year, Nissan already filed 5 trademark applications for some of its prominent car models, including the GTR, Skyline and Z.
At the time, trademark attorney Mike Kondoudis said the car brand’s filings signaled plans for NFT-backed media, online NFT marketplaces, digital wallets, NFT mining, trading and storage software. They now seem to be continuing these plans. It is not yet known what the company’s next step in the crypto and blockchain world will be.