Nike integrates its business into Zalando and JD Sports

Nike has announced its partnership with zalando Y JD Sports for the integration, within their structures, of their own online business.

This agreement is the first reached by the American company in Europe. The goal is to continue promoting direct sales to the end customer, but maintaining an ehigh level of control over your brands.

In this commitment to maintain greater control over its brands, as well as over the channels through which consumers can acquire the different articles and products that make up its catalog, the company signed the first agreement of its kind with Dick’s Sporting Goods in October of last year. “This new alliance will translate into greater advantages and more agile and dynamic shopping experiences, both for Nike customers and for Zalando and JD Sports”they have pointed out since the signing.

In the coming weeks, consumers will be able to link your Nike customer accounts to Zalando accounts and JD Sportsthereby benefiting, among other advantages, from being able to access a connected inventoryto new shopping experiences and exclusive products that will be kept reserved.

Jim Reynolds, Vice President of Nike Associates Marketplace Departmenthas stated that “operators that develop a differentiated retail sale are a vital part of our strategy, since they allow us to expand and validate our connection with sport and with athletes”.

Nike Membership

“By harnessing the power of digital together, with Nike MembershipWith the strength of our retail partners connected to this program, we have created a new paradigm for how brands and retailers can work together.”has added Reynolds.

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On your side, Carl Grebert, Vice President and General Manager of Nike for the EMEA regionhas underlined that “Through these unique retail partnerships we will bring the best Nike products and experiences to customers at two of Europe’s largest and most dynamic retailers”. Thus, he has highlighted “The public will thus be able to access your offer in a new way that will be faster, more comfortable and more connected than ever with our brand and with sport”.

Since Nike They have already advanced how the implementation of these different ecommerce integrations will be in Zalando and JD Sports.

The partnership with JD Sports is now operational. Through the JD Sports app, currently only for UK consumers, users can now start linking their JD Sports and Nike customer accounts, getting a instant rewardas well as the possibility of having advantages such as access to an integrated assortment and to collections, experiences and services exclusively available to those who have one of these accounts.

In the case of zalando, the process will be carried out this October through both the application and the website of this marketplace in Austria. From there, Nike plans to expand this partnership over the next few months to Zalando customers from Germany, Netherlands, France, Belgium, Denmark, Sweden, Finland, Italy Y Poland.

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