The non-fungible tokens (NFT) sector has taken the world by storm in the past year. Not only did the digital collectibles have a special place in the hearts of many investors, large companies also seem very fond of NFTs. Two of those companies are Samsung and LG. Of course, they both produce televisions and both have started integrating NFT technology into their televisions.
An NFT on the TV
South Korean giant LG has already started developing their own NFT marketplace. This marketplace must LG Art Lab and is intended for the American market. LG’s US customers can then display their own NFTs on LG televisions.
LG Electronics’ own crypto wallet is called “wallypto” and processes NFT transactions via QR codes. This allows users to act as well as admire their artwork right from the screen. LG promises that users will not find it particularly difficult and will access new technologies effortlessly.
LG Art Lab is designed to “allow millions of users in the United States to easily access and view NFTs without having to code or interact directly with a blockchain.”
Samsung and cryptocurrencies
Samsung also seems to be taking similar steps. In January of this year Samsung already announced that they would come up with their own NFT platform. In terms of content, it’s probably very similar to LG’s plans. Both companies seem to be investing heavily in crypto and NFT technology.
“This application provides an intuitive, integrated platform for discovering, buying and trading digital artworks,” said Samsung
That companies such as Samsung and LG are still willing to enter the world of crypto with both feet speaks volumes. It shows that large institutions do not attach much value to the price of certain cryptocurrencies one moment. Although the market is quite far under water, the adoption of cryptocurrencies continues.