Newcopthe limited edition sneaker store, It closes the 2023 financial year with global sales of 5,800,000 million euros. That is 43% more than in 2022, when it reached sales of 2.5 million euros. In total, the company sold more than 25,000 pairs of sneakers this year.
Newcop has three physical stores – two in Barcelona and one in Madrid – and one e-commerce. Global sales from the three stores account for 75% of total global sales, while online sales account for the remaining 25%.
Newcop is a Catalan project launched in April 2022 to meet two needs of sneaker fans: the frustration these consumers feel when receiving a limited edition pair – be it the Air Jordan or the UGG or a collaboration with rappers or streetwear brands – and they run out of shoes because they sold out in minutes the long waiting time when selling online.
The April 2022 launch of Newcope is helping to change the rules for limited editions in the sneaker market offers a new multi-brand outlet which brings together a majority of the viral models that are already sold out and not for sale. On the other hand, Newcop carries out shipments that reach the buyer through its e-commerce Maximum 48 hours.
Original limited edition sneakers
Newcop guarantees the authenticity and originality of all its products and allows you to try them out and even return them, something rare in the realm of limited sneaker editions. The companies it works with include Air Jordan, Nike Dunk, Yeezy and New Balance.
“We want Newcop to be the reference place to buy sneakers that cannot be found in stores and to make the purchase a great shopping experience,” comments David Camprubi, founder and CEO of Newcop.
The entrepreneur from Barcelona is behind Newcop David Camprubia sneaker lover who, at just 23 years old, managed to start a company that already has a team of 20 employees.
“Getting limited edition sneakers is not an easy task, regardless of your budget. If you don't have contacts, it's very likely that you won't be able to get, for example, one of the latest pairs of the iconic Gazelle silhouette that the Adidas brand has reissued. “Newcop wants to make the shopping experience easier by offering out-of-stock models at the point of sale.”Ha assured David Camprubi, founder and CEO of Newcop.
Looking ahead to 2024, Newcop plans to take the plunge and open up three more physical stores in Europewhich aims to achieve a global total 9 million euros at the end of this exercise.