New Balance is making the leap into second-hand models in the USA

New Balance is getting into the second-hand business trend. The company has announced the launch of its Resale service, “Reconsidered,” through which consumers can now view and purchase pre-owned sneakers. The new program too This includes consumer returns and shoes with defects which cannot be sold as new goods.

As it says in a statement, “Reconsidered” also allows customers Redeem your used New Balance by mail or with the option of in-store delivery and receive a voucher that you can redeem on your next online purchase. At this point they explain that the values ​​of the vouchers will be dynamic depending on the seasonality and status of the product.

«We know that the footwear industry has a significant impact on the environment“, he emphasizes John Stokes, New Balance Sustainability Directorand reiterated that “There are many things that need to change«. In this context he adds: “The launch of Reconsidered is one piece of the puzzle to help extend the life of some of our products and make the most of what has already been made«.

Currently, “Reconsidered” is alone available online for US customers via newbalancereconsidered.com. The program will be tested in eight stores before expanding to additional U.S. locations later this year.

Technology to facilitate the experience New Balance “reconsidered” and the fulfillment of these products is powered by the Archive technology platform. In addition, the brand is also supported by Tersus Solutions, which handles product cleaning, fulfillment and storage, and operates innovative waterless cleaning technology and a range of textile recovery solutions for clothing and footwear.

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Commitment to sustainability

In addition to focusing on product longevity and circular economy, New Balance has big goals when it comes to sustainability. The brand aims to achieve its approved emissions reduction targets within 1.5°C Science-Based Targets Initiative (SBTi)Procuring 100% renewable electricity for its operations by 2025, continuing to source materials with lower environmental impact, transitioning to lower carbon transportation, and working with governments to help implement better climate policies.

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