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Netflix: more users will see content before its premieres

Netflix: more users will see content before its premieres

Next year, Netflix wants to expand its Preview Club that allows a group of selected users to see some content before its releases.

The information comes from The Wall Street Journal, which states that the platform wants to increase this group to tens of thousands of users.

Netflix Preview Club will increase its user base

Netflix is ​​already preparing its strategy for 2023 and one of the novelties will be to expand its Preview Club. The news is brought forward by The Wall Street Journal, which states that the platform wants to increase this group to tens of thousands of users.

Remember that the Preview Club is a group of selected users who can watch content (series and movies) before they officially debut on the streaming platform.

And Netflix has already had good results with this group. According to the same North American news agency, the Preview Club will have had a significant impact on the movie “Don’t Look Up”, a Netflix production that featured Meryl Streep, Leonardo DiCaprio and Jennifer Lawrence in the cast.

Before the official release, the Preview Club group previewed the film and found the film too serious. After this feedback, the production made all the necessary changes to make the film more humorous and the result was the success of the title.

Currently, Preview Club has 2,000 users that could, starting next year, increase to tens of thousands. The more comments, the better the title’s chances of success. At least, this seems to be Netflix’s strategic line.

Netflix follows Hollywood’s lead to improve content

This is not an original idea of ​​the streaming platform. Several Hollywood productions already resort to this preview strategy to improve the content before it reaches the general public.

Netflix does the exact same thing, but with a smaller scale user base, at least so far. This decision also suggests that the streaming platform wants to justify and make every expense profitable with the movies and series it produces.

With accurate feedback from your target audience, you can make the necessary changes to make your content a near-guaranteed success. Following the loss of subscribers and revenue, Netflix intends to better control and target the budget dedicated to each production to ensure that it has financially profitable hits.

So far, the streaming platform has not commented on the news. So we will have to wait and see if Portuguese Netflix users can be selected to join the new and bigger Preview Club.

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