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Netflix may soon charge for account sharing between friends

The rumor becomes clearer. Netflix seems to be well and truly on the hunt for sharing accounts between friends. According to an internal memo seen by the New York Times, the platform should start cracking before the end of the year. The trend already seemed to be taking shape for a few months, the streaming giant had hinted that it was going to add a supplement to any household that shared its password with another household.

In a letter to shareholders sent in April as part of the first quarter results, management said about 100 million households would share their account. While the platform has 221 million subscribers, the actual number is expected to be much higher. A test has also been carried out in Chile, Costa Rica and Peru. An additional $2.99 ​​was charged to subscribers who wished to share their account.

A visibly successful test since, according to the New York Times, the war on account sharing should begin in the last three months of 2022, i.e. in October. The news comes as Netflix struggles to boost revenue after a drastic drop in subscribers. Indeed, on April 21, the company announced the loss of 200,000 subscribers since the start of 2022, knocking the company’s value down by more than $54 billion.

A tumble that led to the cancellation of a series of programs and the suspension of many projects in development, including one produced by Prince Harry and Meghan Markle. A series of austerity measures which should therefore be accompanied by the end of account sharing.

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