The advertising world is about to get a major shake-up. Netflix just unveiled ‘Netflix Ads Suite’, a major update to its ad tech ecosystem. Led by Nicolle Pangis, the company’s vice president of advertising, this new platform promises to bring more personalized and efficient ads to users.
At a recent event in New York, Pangis revealed the details of ‘Netflix Ads Suite’. It’s a big deal – the platform will include its own ad server and a Supply-Side Platform (SSP) built in partnership with Magnite. This means better ad targeting and more customized formats for advertisers.
So, what sets Netflix apart from other streaming services? For starters, its ad load is lower, but viewers stay engaged for longer. This is music to advertisers’ ears, as it means their ads are more likely to have an impact. Plus, Netflix is working to expand its programmatic capabilities, making it easier for advertisers to access its inventory through platforms like DV360, The Trade Desk, and Xandr.
Unlike some other platforms, Netflix isn’t building a walled garden. Instead, it’s integrating with third-party services to make ad information flow more smoothly. But don’t worry – the company is still prioritizing user privacy and experience.
Some new ad formats we might see on ‘Netflix Ads Suite’ include ‘pause ads’, which pop up when you stop watching something. This is just the beginning – with its advanced recommendation tech, Netflix could be on the verge of some major innovations.
The goal? To become a top strategic partner for brands and agencies looking to reach highly engaged audiences. And with ‘Netflix Ads Suite’ set to launch on April 1, it’s clear that the company is serious about making a splash in the advertising world.
What’s next for Netflix Ads Suite?
Some key features to expect from the new platform include:
- Improved ad targeting and customization
- Expanded programmatic capabilities
- New ad formats, such as ‘pause ads’
- Integration with third-party services for smoother ad information flow
One thing’s for sure – with ‘Netflix Ads Suite’, the company is poised to shake up the advertising landscape and cement its position as a major player in the industry.