Netflix has gained 4.4 million subscribers thanks to the success of Squid Game

Netflix managed to attract 4.4 million additional subscribers during the summer of 2021. The streaming leader attributes this increase in interest to the monster success of Squid Game, its latest event series. Despite competitive pressure, Netflix hopes to reach 222 million customers by 2022.

Credit: Netflix

Netflix has just lifted the veil on its quarterly results. Between June and September 2021, the number 1 in streaming seduced 4.4 million additional subscribers in the world. Netflix managed to exceed analysts’ expectations and market watchers. Most financial analysts expected just 3.86 million new clients for the quarter.

Despite fierce competition from Disney +, the VOD platform now counts 213.5 million paid subscriptions. By the end of the year, Netflix aims to reach 222 million subscribers. The American group has managed to raise the bar after a second quarter of 2021 at half mast. In the previous period, Netflix had only gained 1.5 million additional subscribers. Worse, the service had even been deserted by 430,000 subscribers. The American giant attributed this drop in speed to the slowdown in the production of original content.

Netflix applauds the success of Squid Game

Netflix explains the excellent results for the quarter by the worldwide success of Squid Game, its latest event series. Since its arrival in the Netflix catalog, Squid Game has been watched by 142 million subscribers, or two thirds of users. It’s a record for the South Korean series. According to a Bloomberg report, the series has already generated nearly $ 1 billion in profits for Netflix. Faced with the monster success of the show, Netflix has also launched the video game development inspired by Squid Game.

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In the third quarter of the year, Netflix reported revenue of $ 7.48 billion, up 16% from last year. The announced net profit is $ 1.45 billion ($ 3.19 per share), against $ 790 million ($ 1.74 per share) in 2020. Here again, the group has managed to do better than analysts’ estimates. Driven by the success of Squid Game and the last seasons of its original series (You, Locke and Key…), will Netflix achieve its end-of-year goals? We await your opinion in the comments.




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