Gameplay Balance: A Delicate Dance
Imagine a seesaw, where fun and competition are the two sides. For Marvel Rivals, the game’s development team wants to ensure that both sides are balanced. According to Executive Producer Danny Koo from NetEase Games, in an interview with PC Gamer at GDC 2025, the team prioritizes gameplay that’s enjoyable above all else.
A majority of Marvel Rivals players are casual gamers, focused on having fun rather than competing. This means the team needs to make sure every character is unique and enjoyable to play as.
- Win rates are monitored to prevent overpowered characters.
- Balance is crucial, but it’s secondary to fun.
Koo emphasizes that while competitive balance is important, it’s not the top priority. Most players just want to have fun with friends, not strive to be the best.
A Unique Approach

In a surprising move, Koo announces that Marvel Rivals will not have a traditional queue system like other games. This decision is intended to give players more freedom and is seen as a key part of the game’s identity. By focusing on fun and player autonomy, the team hopes to create a unique experience that sets Marvel Rivals apart from other games in the genre.