MyOrigines took a big step forward when it launched its Onsite and Offsite Retail Media program late last year. The company partnered with Unlimitail to handle the exclusive marketing of its ad inventory and data exchange platform.
This move is part of MyOrigines’ plan to grow its business fast. By outsourcing marketing and operations to Unlimitail, MyOrigines is using a proven, data-driven approach to boost its ad model.
Thanks to this stronger partnership, brands now get dedicated support teams from Unlimitail for campaign execution and measuring impact. This is made possible by Unlimitail’s data exchange capabilities.
MyOrigines was one of the first to adopt Unlimitail’s cutting-edge Epsilon Retail Media tech. The company keeps innovating to provide brands with more effective, integrated Retail Media solutions.
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Vincent Mercier, MyOrigines’ Customer Experience Marketing Chief, says, “Partnering with Unlimitail is a big milestone for us. By trusting a recognized industry leader, we can focus on building high-performance retail media offerings that meet our brand partners’ needs while growing our e-commerce business. This collaboration gives us expert management of our ad inventory, letting us scale faster and offer brands a smooth, turnkey solution for their campaigns.”
Vanessa Fossier, Unlimitail’s Customer Development VP, adds, “We’re thrilled to see our partnership with MyOrigines enter this next phase. This strengthened collaboration is a clear vote of confidence in our ability to deliver value to MyOrigines and its partners. By centralizing Retail Media marketing with Unlimitail, MyOrigines is tapping into the power of our alliance to accelerate growth and expand its Retail Media program faster.”