Morrisons makes a move in Retail Media

morrisons makes a move in Retail Media with the launch of Morrisons Media Groupa full-service in-house advertising agency that will help brands connect with consumers.

Specific, Morrisons Media Group will help brands advertise to customers through Morrisons-owned and external media platforms through a central function.

In this way, as the company has explained, the brands will be able to communicate with Morrisons customers through its entire network of storesincluding the main real estate supermarkets and their growing network of convenience stores, as well as the Morrisons own e-commerce platform and your Amazon storefront.

“We want to work more closely with our suppliers on targeted, high-performance campaigns that benefit both their businesses and our customers,” underlined the Morrisons Marketing Director Rachel Eyre.

The team that makes up the new agency will create targeted, data-driven and creative advertising campaigns for brandsthat “resonate with Morrisons customers and maximize ROI”.

In addition, this new service will also offer campaigns connected through third-party channelsincluding digital and social, plus dedicated account management and clear ROI reporting.

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