Miravia, the online platform specializing in beauty and fashion, has launched its new campaign to celebrate the return to routine. The marketplace has chosen a message that invites people to live this phase within the framework of the concept “Change your routine”. The promotion is available from January 7th to January 21st with discounts of up to 70%.
January is a time of year when you need to get back to routine after the Christmas holidays. Routine takes up more than 70% of our time: working or studying, eating, sleeping, going to the gym… Miravia tries to add more excitement to this boring routine by giving a twist to the routine and helping you achieve a variety of things to explore beauty products as well as covering all your daily needs with the leading brands in the marketplace.
Marina Rivers is once again involved in the campaign, The brand ambassador and content creator with a social media following of over nine million. In this way, the platform and the influencer establish a close relationship with a collaboration with which they propose the challenge of finding new ways to express and live without two days being the same.
The platform has designed a comprehensive campaign with extensive coverage such as spots for television and online videos, an outdoor circuit in several cities in Spain such as Madrid, Barcelona, Valencia or Seville; and a comprehensive vinyl of the Moncloa metro station. In addition, the campaign is already present on digital platforms with extensive multi-channel coverage.
Activations at Madrid's La Gavia shopping center
Miravia wanted to take advantage of the fact that consumers will visit the capital's shopping centers with the start of sales and was therefore present at the fair on the first weekend of the year La Gavia shopping center with an area created to win prizes and discount codes by downloading the Miravia application.