Miraviaa new model of marketplace that connects brands, consumers and content creators in the same digital space, reaches Spain. “We chose Spain because it is a country that has 30 million online shoppers”has declared Yann Fotaine, CEO of Miraviaduring its presentation in the Auditorium 400 of the Reina Sofía Museum in Madrid.
This unique platform provides consumers with a completely different shopping experiencewith which you can access the latest trends in fashion, beauty and lifestyle, through innovative solutions such as exclusive content created by influencers or virtual make-up try-on tools. At the same time, it offers brands a platform where, in addition to boosting their sales and growth, they can approach consumers in a unique way.
The new platform offers free shipping with a minimum order of 10 euros on all products delivered by Miravia and new customers will have a 30% discount on the first order.
Miravia Its main objective is to improve the shopping experience of Spanish consumers, offering them a wide variety of products in categories such as beauty, fashion, personal care, electronics, food, babies, pets and health, among others, and thus be able to satisfy all aspects of his life. Some major international brands that are available in Miravia are Disney, Lego, Pixar, L’Oréal Paris, Delonghi, NIVEA, Zwilling, Staub, Foreo, Asus, Sonos, Lancaster, Boggi Milano, NYX, Garnier, Mellerware or Braun, among others.
«Spain is one of the European markets with the greatest potential in the e-commerce sector. It has great penetration on the Internet and in mobile technology, which means enormous potential for a platform like Miravia. We hope to cover all the needs of Spanish consumers, while offering local and international brands greater tools to sell and interact with their customers.”has pointed out fotainewhile stating that “Our vision for the future is become the preferred platform for consumers in Spain. We want to ensure that the shopping experience is good, easy, light and fun too».
Ana María Morales Schmid, Country Manager of Beiersdorf (NIVEA) Spain and Portugal, who has participated as a guest in the presentation event, trusts that Miravia will allow them to reach a wider audience while maintaining their brand identity on the platform: «Companies like Miravia are betting on Spain, demonstrating that the digital evolution of our market is an asset and an opportunity in Europe. We at Beiersdorf are proud to work with Miravia as a business partner, which allows us to reach a wider audience while maintaining our brand identity on the platform.”.
“Miravia It collects the best of both worlds, online shopping, and also connects people, brands, and content creators, so that on the same platform where we can buy, we can also consume a lot of content.”has underlined, for his part, Sara Baceiredo, founder and CEO of It’s lava and another of the guests at the event.
Commitment to Spanish brands and local entrepreneurs
The new marketplace also aims support local brands and vendorshelping to diversify their businesses at a time when digitization is key, allowing them to reach a new audience and other types of consumers and thus contribute to the growth of their businesses. “We want to give space to local and global sellers, we support all big and small brands, with competitive offers and a personalized and entertaining shopping experience”has underlined fotaine.
Without going further, Miravia It has iconic Spanish brands such as Munich, Cecotec, Create, Silbon, Mr. Boho, Renatta & Go, Hawkers, Pikolin, Joma, Taurus, Ecoalf, Kelme, BRA, Bassols, Charanga or Black Limba, among others.
Secondly, Miravia has been launched with some of the most popular new Spanish digital brands created by young entrepreneurs who see social networks as their natural habitat. We are talking about brands like: Akala Studio, Born Living Yoga, Atria the brand, It’s lava, Masqmai, Name the brand, Krash Kosmetics, Zeta Beauty, Apodemia or Alohas.
Users will also have the chance to discover other smaller local brands and businesses, which come from different parts of the country and which complement the product offering within the platform. Brands such as Walking Pitas, Naulover, Popa, Cho Atelier, Diorita, A la Vaquera, Andrea June, Tell me you love me, Lorena Canals or Kosmetai, among others.
Brands and retailers have the unique possibility to design and open their own stores
Miravia It is a space where brands and sellers have a unique possibility in the market and in the field of marketplaces: having their own virtual stores with absolute freedom to design them, select products, define prices, promotions, interact directly with customers and users and apply their own loyalty programs.
The new marketplace has been presented at an exclusive event in the Auditorium 400 of the Reina Sofía Museum (Madrid), with Ana Milán as master of ceremonies. During the gala, Yann Fontaine, CEO of Miravia, detailed what Miravia is and its objectives, and revealed some of the brands that are present on the platform. The musical touch of the event was provided by Belén Aguilera.