The retail media it has become one of the most dynamic e-commerce trends of the last five years. It is estimated that advertising spending in Retail Media will reach 160,000 million dollars (149,621.15 million euros) worldwide in 2027. But, this growth is not a coincidence: the retail media is creating a huge opportunity for retailers to monetize web traffic. And it is that, more and more, they focus not only on increasing their turnover, but also on boost your profitability and, in this sense, Retail Media offers both possibilities. Given this scenario, mirakla SaaS company specializing in platforms for the creation of marketplaces, aims to become a global leader in Retail Media with the recent launch of Miracle Ads
It is a Retail Media Network (RMN) solution that allows companies to monetize ecommerce web traffic through first-party bidding and offer more value to advertisers, sellers, and publishers. In it Meet Commercethe largest ecommerce meeting in Spain that brought together more than 600 attendees and professionals from all over the world on Tuesday, EcommerceNews talked with Joan Lopez Graupera, sales manager at Mirakl for southern Europewho explained to us how this new platform works and what its differential value is.
“It is a product within the space of retail media where we see that there is an important business opportunity, especially for clients like ours who manage marketplaces with a large number of products, with many sellers who want and are willing to pay and promote their products”he declared.
For Lopez Grauperathe differential value of Miracle Ads is that it is capable of making specific promotions on product offers: “No other Retail Media solution has that”. “Since it was born within the marketplace platform, our product knows how to differentiate and, therefore, manages promotions at the offer level and not only of the product”he explained.
Asked if they have already reached agreements with any company, Lopez Graupera said “They are in talks with some clients”but for the moment, “they are confidential”while advancing “a pilot test will start shortly with some clients”.
Miracle Ads is the newest addition to the platform’s portfolio of growth solutions that, in addition to increasing advertiser profitability and sales, is also designed to optimize the shopping experience of the end customer.