The Spanish footwear company Mimao has ended 2024 with notable achievements. These include a sales increase of more than 6% in the European market and the opening of its first physical store in the prominent ABC Serrano shopping center in Madrid. Additionally, the company has surpassed the 10 million euros billing mark for the year.
Mimao’s CEO, Rafael Muñoz, expressed the company’s happiness with its continuous growth. He stated that the objective for 2025 is to expand into new markets, with England being one of the first destinations, where the company plans to establish itself through its online channel. Italy is also being considered as a key market for expansion this year.
With the start of 2025, Mimao has launched its spring-summer collection, “Primavera advance.” This collection incorporates key trends for the new year, reflecting society’s growing commitment to comfort and functional style. According to Maribel Nicolás, Mimao’s designer, the collection is fresh and renewed, with innovative designs and a vibrant color palette. Comfort and glamour are central to the collection, which includes a wide selection of flat shoes and heels designed to offer elegance without compromising comfort.
One of the prominent trends in footwear for 2025 is the preference for flat shoes, especially in daily life, as women challenge traditional fashion stereotypes. The search for comfort also influences the choices of brides and guests, who opt for heels with wider bases for better support. Mimao’s data shows that over 37,000 heel models and more than 22,000 flat shoes were sold.
Maribel Nicolás noted that the mini heel, or micro kitten, was a significant trend in 2024 and is expected to continue in 2025. Heels, dancers, and moccasins are essential shoes in any wardrobe and will be renewed with materials such as skin and patent leather this year. Mimao’s Ultra Comfort Gel Template, which incorporates a gel drop into the metatarsal area to cushion every step, combines elegance and comfort in its heels.
Bright colors with glossy effects and metallic finishes in golden and silver tones will continue to be popular in 2025. The new Mimao collection includes 60 models in different shapes and colors, featuring fresh and striking colors like pink, purple, and metallic, in addition to classic beige tones. All Mimao shoes are manufactured in Spain using high-quality materials such as skin, patent, and suede.
