Microsoft continues its commitment to retail media. Now the technology company has presented it Generative AI on its Microsoft Retail Media platform – powered by PromoteIQ – with the launch of Retail media creative studio.
Specifically, as Microsoft explains, it is a Comprehensive end-to-end banner advertising creative solution tailored for retail media. The platform will be available in preview on Microsoft Retail Media starting this January.
«Retail Media Creative Studio is just the beginning of our journey to leveraging generative AI in retail media programs. Our goal is to unlock powerful generative AI offerings to transform the retail business through personalization, efficiency and monetization. From simplifying campaign creation to generating campaign insights, our vision is to harness the power of generative AI to provide consumers with a more personalized shopping experience and ultimately improve campaign performance and income“, he explains Lynne Kjolso, Vice President of Global Partners and Retail Media at Microsoft Advertising.
How does it work?
Retail Media Creative Studio enables advertisers Generate ad creatives in seconds by simply entering a product URL. Generative AI tools ensure these creatives conform to each retailer’s style guide, streamlining the process and minimizing the need for manual resizing or frequent adjustments.
After advertisers create banners, Retailers can control what appears on their websites through a streamlined creative review process. The platform also allows multiple company departments to jointly review and approve the same set of banner creatives, giving advertisers a faster campaign launch.
Once the advertising campaign has started, Microsoft Retail Media also uses AI-powered algorithms to select and display the most effective banner creative based on key performance metrics such as click-through rates (CTR) and sales conversion rates. With AI-powered optimization, advertisers can do this Improve your banner campaign performance without wasting time running A/B tests and increasing sales for advertisers and retailers.
In addition to banner generation, retailers and advertisers can also use it Retail media creative studio a simple product photo into an eye-catching lifestyle image with a simple message like “Place this sofa in a cozy living room«, generate options Custom headings with your favorite words and phrasesWith a single click, you can crop and remove background information or unwanted words in an image, as well as easily change any banner element, from images to headlines.