Mark Zuckerberg, CEO of Meta, advertise in a publication from your official account at Facebookwhich will implement a new marketplace for creators to earn money on Facebook and Instagram, while also expanding some current monetization tools.
Not only will they offer more avenues of monetization to creators who are already making money on the platform, the idea is that they will also expand monetization tools to more creators, benefiting creators on Facebook as well as creators on Instagram.
Changes announced for Instagram
From Meta they have proposed some important changes in the way of monetizing in Instagram. They are testing a designated place on the social network where creators can be discovered and paid for content. From the company they point out that the Creators Marketplace will allow brands to share new partnership opportunities. So, once a brand finds a creator to partner with, they can send them a project with the details, including information about deadlines and payment. Specifically, inside the DM there will be an association message folder. There creators and brands will be able to filter their offers and projects.
It is very similar to TikTok Creator Marketplace, a platform that facilitates collaboration between brands and creators in the video application. It is clear that with this new launch it wants to compete directly with TikTok and attract more creators to its platform.
News on Facebook
Regarding Facebook, it is launching interoperable subscriptions to allow creators to give their paying subscribers on other platforms access to exclusive Facebook groups. This allows creators to receive payments from their fans on other platforms and offer access to exclusive features on Facebook.
Additionally, it is opening up the Facebook Reels Play bonus program to more creators on Facebook and will also allow creators to post their Instagram Reels to Facebook and monetize them there as well. The Reels Play Bonus program is part of Meta’s largest $1 billion creation fund.
Expansion of NFT on its platforms
Notably Goal also announced that it will expand the NFT test in Instagram so more creators can showcase their collections on the platform. And not only does it stay here, they plan to implement a NFT test for Facebook very soon, starting with a small group of creators based in the United States. On the other hand, he’s going to try one soon. NFT test for the instagram stories with SparkAR.