According to Target, andhe metaverse will transform the way people connect. This tool allows companies and content creators to generate better content to connect with their audience. The new campaign ‘The impact will be real’, which will take place in several European countries from September 5, will give people a first glimpse of what these benefits could be. For example, in the metaverse, we will be able to learn in 3D, bringing to life the study of architecture, history or even basic geometry in ways that whiteboards and flat screens cannot. There are also endless possibilities for training healthcare professionals, from practicing surgery in virtual environments to training first responders without putting them in dangerous situations.
The metaverse could also have a real impact on Europe’s digital economy. a white book produced for Meta by the Analysis Group estimates that if the adoption of the metaverse in Europe were to grow in a similar way to mobile technology, it could be associated with a contribution of $440 billion to regional GDP after a decade.
While VR is here now and already having real impact, much of what we envision for the metaverse is still a decade away and requires collaboration across industries and with experts, academics, civil society, governments, and regulators to do it right We are starting these conversations early and hope that the campaign will help spark further conversations and collaboration across industries and with experts in Europe and beyond.