Meta launches a new search tool that tracks branded content campaigns. Meta’s ad library includes this functionality, allowing planners to closely follow their competitors’ strategies.
With this branded content search engine, it will be possible to study any campaign of this type, both on the basis of the influencers that make them known to the brands that work with them. This allows users to filter the database by platform, date range (only available in the last seven days), and username.
The social media expert Lindsey Gambleshared a screenshot on X showing what the new search tool looks like on X.
In the post, Gamble shared a video showing how to use this new feature. So, it shows how users can use the tool to get insights into campaigns related to influencers and brands.
Improve transparency of branded content campaigns
With its introduction, Meta improves the transparency of branded content campaigns. The company launched it as the EU enacted the Digital Services Act, a regulation that aims to create a safer digital space where users’ fundamental rights are protected and a level playing field for businesses create.